Jax Wechsler

Eye Tracking and expert reviews

Whilst working for Objective Digital I undertook competitor and expert reviews and usability evaluations for various organisations such as AMP, St. George, TAL and TabCorp.

For the eye-tracking studies I used the Tobii system and would cut videos to demonstrate the issues with the prototypes/systems.
As part of this process a series of recommendations would be delivered prioritsed from critical to non-critical.


© 2020 Jax Wechsler