Jax Wechsler

Customer-centricity

Together with Dr. Jochen Schweitzer, Jax had an article published about her thesis which discusses the value of design artefacts (e.g. videos, info-graphics) for customer-centric organisational change.

Creating Customer Centric Organizations: The Value of Design Artefacts, Jacqueline Wechsler & Jochen Schweitzer (2019)
The Design Journal, 22:4, 505-527,

This work was also presented at the 2019, Academy of Design Innovation Management Conference held in London.

Design artefacts as flexible and persuasive tools for customer-centric innovation Academy for Design Innovation Management Conference, London 2019

 

© 2019 Jax Wechsler