Jax Wechsler

Category Archives: user experience

Case-study : designing a mobile health tool for CVD patients

This is from a project I recently working on. We used a human-centred design process to deliver journey maps, personas and wire-frames for a mobile tool to help cardio-vascular disease patients and those at risk change their behaviour.

Reflecting on Steve Jobs & Apple’s Approach to User Experience

(An article I recently wrote for the Objective Digital blog)

It was sad news that Steve Jobs lost his fight with Pancreatic Cancer last week. We wanted to take this opportunity to reflect on some of the things that Jobs (and Apple) brought to usability and customer experience.

It is widely agreed that Steve Jobs designed “insanely great products”, many of which have revolutionised the way in which we interact with technology …

The value of digital brand experiences

Report from Avenue Razorfish illustrating the value of well designed and executed digital experiences.

Experience is the brand!

Operationalising In-house Usability Testing

I spent some time contracting this year at a large organisation as part of an internal experience architecture team. One of my tasks was to operationalise usability testing within the online team who were responsible for the design and development of both online and mobile sites and apps.

In the past I have done a fair amount of usability consultancy for large organisations as an external consultant. Ahhh the joy of …

Value of User Experience Design

Excellent presentation about the value of user experience design and at what points it should be brought into the process. I have just sent it to some internal stakeholders from work who have project management responsibilities.

If we are to provide better experience for our customers….education is key.

Designing Experience

Thought provoking article from iA (creators of the webtrends maps) called “Can experience be designed”.

Some exerpts from the article I liked:
“Experience design is not a remedy that turns products into miracles that everybody likes. It will help you speaking more efficiently to your target group. To that end products needs to be simplified. The simpler the product the more character it has, the more likely it …

Usability is about context

Great preso acknowledging the important of CONTEXT to usability and the inter-dependencies between online services and different devices….the web is everywhere and we need to design with this in mind. And when designing we can not for one moment forget to consider the who? and the where? And not forgetting the social context of use as well as how that device may interact/interface with other devices out in the real …

Designing experience for competitive advantage

In 1998, Pine and Gilmore in the Harvard Business Review wrote an article called “Welcome to the experience economy” where they explain that companies need to shift focus from the provision of merely goods and services to the provision of consumers with experiences. They later wrote a book about the subject called:“The experience economy: work is theatre & every business a stage”. They describe experiences as distinct, …

What is User Experience Design?

I am undertaking a masters by research in user experience design (IT/HCI) looking at the role design artifacts can play within UXD.
(Hence my infrequent blogging these days.)

Here is a little presentation I prepared for one of my research preparation classes.
Please leave me a comment if you like it.

🙂

User Experience, Design and Research

I have been doing a lot of reading lately for my university literature review and have been thinking a lot about the relationship between user experience, design and research.

These are some rough notes which are influencing my current, and continually evolving thinking on this topic.
As my paper gets written, I will share more of my thoughts about these topics….

Some factors informing my current thinking about this topic include:

– Experience by …

User Stories – strategic value?

I recently read a fantastic post by Penny Hagen and Michelle Gilmore about utilising user stories as a strategic design tool.

I currently work for a small digital consultancy within a not-for-profit organisation called the Inspire Foundation. As mentioned within the post, we have had the opportunity to work with Penny on some of our projects as well as assisting us with defining our evolving methodology.

We use …

Schematic: Importance of User Experience

Great schematic illustrating the importance of user experience design by http://experiencedynamics.blogs.com

Review an analysis of this poster

Designers as Psychologists

I love this presentation by Joshua Porter called Designing with Psychology in Mind.
It is very clever and well put together.

I love the idea that designers are in the business of changing behaviour as are psychologists so we as designers may need to add another skill to our arsenal, that of psychologist.

Also the need to consider human …

© 2025 Jax Wechsler