marketing

Marketing and User Centered Thinking

[slideshare id=1566683&doc=theaudienceisalwaysrightfinal-090611034628-phpapp02] Excellent presentation by TBWA which discusses their approach to marketing and advertising, “an approach that shifts communication from brand-centric to audience-centric thinking“. I have become very interested in user-centered design practices and strongly believe that humans need to be at the center of all marketing and all new product and service design and

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