design

Sweet spot for innovation

How design supports innovation

Design is not about making ‘things’, but is also concerned with how people, and people and ‘things’ work together. Complex problem solving requires collaboration, creativity, co-design, iteration, insight and taking a human-centred approach. These are all key principles used within the discipline of design. Contemporary businesses, not for profits, corporations and governments are employing design […]

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Latest article: Humanizing innovation through customer-centricity

Humanizing innovation through customer-centricity for MISC Magazine | The Human Experience Issue, September 2014 My new article for MISC Magazine, about supporting customer-centricity and human-centred innovation within organisations through providing research driven rich visual artefacts that invoke empathy and customer-centric thinking and decision making by broad organisational members. _______________________________________________________________   Humanizing Innovation Through Customer-Centricity For

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Reflecting on Steve Jobs & Apple’s Approach to User Experience

(An article I recently wrote for the Objective Digital blog) It was sad news that Steve Jobs lost his fight with Pancreatic Cancer last week. We wanted to take this opportunity to reflect on some of the things that Jobs (and Apple) brought to usability and customer experience. It is widely agreed that Steve Jobs

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Design quotes

I have been working on a short animation about Design Thinking with a friend and have collected some quotes about design from a variety of sources…. Some food for thought. [de·sign   [dih-zahyn] ] Design is defined as both a verb and a noun, it refers to both a thing and an activity. It comes

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User Stories – strategic value?

I recently read a fantastic post by Penny Hagen and Michelle Gilmore about utilising user stories as a strategic design tool. I currently work for a small digital consultancy within a not-for-profit organisation called the Inspire Foundation. As mentioned within the post, we have had the opportunity to work with Penny on some of our

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Emotional Design

TED talk by Don Norman, the author of ‘Emotional Design’ presents about making people through design. He looks at the three emotional cues that good design needs to address in order to be successful. [youtube=http://www.youtube.com/watch?v=RlQEoJaLQRA] Patrick Lynch summarizes Normans thinking here. “Why attractive things work better In psychology, emotional reactions to stimuli are called affective

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