Humanizing innovation through customer-centricity for MISC Magazine | The Human Experience Issue, September 2014
My new article for MISC Magazine, about supporting customer-centricity and human-centred innovation within organisations through providing research driven rich visual artefacts that invoke empathy and customer-centric thinking and decision making by broad organisational members.
Humanizing Innovation Through Customer-Centricity
For CEOs all over the globe, …
What are they?
Design principles (also called experience attributes) describe the experience core values of a product or a service. They can be visually oriented objectives that describe the personality the product should have.
They should be written in a short and memorable way. As a designer you should know them by heart while doing a project. Good design principles are cross-feature but specific. Therefore we should always try harder than ‘Easy-to-use’. …
I recently read a fantastic post by Penny Hagen and Michelle Gilmore about utilising user stories as a strategic design tool.
I currently work for a small digital consultancy within a not-for-profit organisation called the Inspire Foundation. As mentioned within the post, we have had the opportunity to work with Penny on some of our projects as well as assisting us with defining our evolving methodology.
We use …