design strategy

Latest article: Humanizing innovation through customer-centricity

Humanizing innovation through customer-centricity for MISC Magazine | The Human Experience Issue, September 2014 My new article for MISC Magazine, about supporting customer-centricity and human-centred innovation within organisations through providing research driven rich visual artefacts that invoke empathy and customer-centric thinking and decision making by broad organisational members. _______________________________________________________________   Humanizing Innovation Through Customer-Centricity For

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Designing experience for competitive advantage

In 1998, Pine and Gilmore in the Harvard Business Review wrote an article called “Welcome to the experience economy” where they explain that companies need to shift focus from the provision of merely goods and services to the provision of consumers with experiences. They later wrote a book about the subject called:“The experience economy: work

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User Stories – strategic value?

I recently read a fantastic post by Penny Hagen and Michelle Gilmore about utilising user stories as a strategic design tool. I currently work for a small digital consultancy within a not-for-profit organisation called the Inspire Foundation. As mentioned within the post, we have had the opportunity to work with Penny on some of our

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