Jax Wechsler

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Trauma Informed Design Research : Resources

Trauma Informed Design Research

Please find resources about Trauma Informed Design Research in support of my talk at the 2021 UX Australia Design Research conference and the online courses I have been running for Social Design Sydney.


thebody keeps the score book cover
The Body Keeps the Score by Bessel Van der Kolk M.D.

Trauma Stewardship: an everyday guide for caring for self while caring for others by Connie Burk, Laura van Dernoot Lipsky

My Grandmother’s Hands
Racialized Trauma and the Pathway to Mending Our Hearts and Bodies
By: Resmaa Menakem

Beyond Sticky Notes is a deep-dive into the mindsets and methods of co-design by Kelly Ann McKercher

Design Justice : Community-Led Practices to Build the Worlds we Need By Sasha Costanza-Chock. (Open Access/Free)

Appreciative Inquiry : A Positive Revolution in Change - David L. Cooperrider

Appreciative Inquiry :A Positive Revolution in Change By: David L. Cooperrider, Diana Whitney

Power and Participation : A guidebook to shift unequal power dynamics in participatory design practice by Hajira Qazi

Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement

Cover: Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices


Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana



Self-Care :

+ Self care Resources from Vivianne Castillo’s “The Siren Call of Self-Neglect” 

+ Self care Activities based on the Self Care wheel in Trauma Stewardship book

Trauma and Design by Rachael Dietkus

General Resources :

What are payments like for people with lived experience collaborating with services today?

Alba N. Villamil – The Ethical Researcher’s Checklist

Trauma-Informed Website Resources — Melissa Eggleston

Kelly Ann McKercher’s Trauma-Informed Practice and Design page

The Future of Healing: Shifting From Trauma Informed Care to Healing Centered Engagement by Shawn Ginwright Ph.D.

White Supremacy as Trauma Response by Resmaa Menakem

Conducting Interviews with Survivors of Sexual and Gender-Based Violence

The Science of How Our Minds and Our Bodies Converge in the Healing of Trauma on Brain Pickings

Trauma Informed Care and Mental Health in NSW – Agency for Clinical Innovation

Resources relating to Indigenous Australians:

The International Indigenous Design Charter has been created to serve as a living document for ongoing consideration for the best practice protocols when working with Indigenous knowledge in commercial design practice. 

Trauma & Loss : Guidelines for providing mental health first aid to an Aboriginal or Torres Strait Islander person

Dealing with Loss, Grief and Trauma : Seven Phases to Healing







Sarah Fathalah (from Think of Us) describes the process used for recruiting young people with Lived Experience for a design project. This was a design research project to understand the experiences of foster youth placed in institutional placements (group homes, psychiatric facilities, etc.). They organized an open call for participation through youth advisory boards and community partners, making sure they were clear in the recruitment language about expectations for how many young people would participate and on which basis they would be selected. After they selected participants, they providing a transparency memo video around the participant recruiting process once participants were selected.



Phoenix Australia – the national centre for post-traumatic mental health have great resources – and can provide training for organisations

Trauma Informed Facilitation Training by melbourneprocessworkcentre.org


Practicing Without a License: Design Research as Psychotherapy by Tad Hirsch , April 2020, DOI: 10.1145/3313831.3376750Conference: ACM CHI Conference on Human Factors in Computing Systems (CHI 2020), At: Honolulu, HI, USA.

Appreciative Co-design: From Problem Solving to Strength-Based Re-authoring in Social Design by Tasman Munro at DRS16

Vulnerable Research: Competencies for Trauma and Justice Informed Ethnography Taylor Paige Winfield

Co-design and Power Talks and Resources

Social Design Sydney hosted a powerful conversation about Co-Design and Power on August 11 with with 3 eminent Co-design practitioners, Dana Shen, Morgan Lee Cataldo and Kelly Ann McKercher.

The videos …

Design as Performance with Grace Polifrono Turtle

Since 2013, I have been running a community of practice in Sydney, Australia called Social Design Sydney. Our site has over 60 video case studies relating to Design for Social Outcomes filmed at our events. 

Sometimes we run masterclasses on a Saturday morning where we expose our Social Design community …

Systems Change Salon 1 : Causal Layer Analysis

Experimenting with Causal Layer Analysis

The first Systems Change Salon was launched at UTS on February 19th, 2020.

Introducing the Systems Salon

Like the European Salons of the Enlightenment, the System Change Salon is a place for the exchange of new ideas, and is a …

Resources : Systems thinking for Systemic Change

A collection of resources related to Systems Thinking for Systemic Change

Dancing wth Systems by Donella Meadows,
Using theories of change for systemic impact By Anna Birney
Systems change: A guide to what it is and how to do it : Report by NPC and LankellyChase Foundation: inlcuding a PDF download “Thinking Big, How to use theory of change for systems change”
The …

Social Design related events at Vivid

The Sydney Vivid festival is not too far away!
I have gone through the HUGE program and picked out events relating to Social Design.
Hope to see you there supporting these events.

Design for Social Innovation Conference
Connecting Creatives, Councils and Communities
Do GOOD be GOOD Conference and keynote
Place Lab: Creating a Sense of Place for Migrant …

How to innovate with design thinking

Many organizations are turning to design thinking to fuel their innovation efforts. There are two types of innovation, incremental innovation and radical innovation. Incremental innovation speaks to doing what we already do but only better, and radical innovation describes doing something that we have never done before.

We have looked at the principles of design thinking, and new frontiers for design practice. Design thinking can be applied to lots …

New Frontiers for Design

As organizations throughout the world contend with unprecedented technological, social, environmental and business challenges, design provides a valuable approach to help simplify and humanize complex systems. Today I discuss some new contexts for design, including healthcare, business, social innovation and government, sharing some stories from my own practice.


Design can support the design of health services, technologies and environments and is being used by hospitals and health services across …

How design supports innovation

Design is not about making ‘things’, but is also concerned with how people, and people and ‘things’ work together. Complex problem solving requires collaboration, creativity, co-design, iteration, insight and taking a human-centred approach. These are all key principles used within the discipline of design. Contemporary businesses, not for profits, corporations and governments are employing design approaches to solve complex problems, shape human experience and become more profitable, sustainable and innovative.

Design …

Latest service design article in MISC magazine

I just received a PDF of my latest article for the US innovation magazine: Misc Magazine.

The article is called: Reframing thinking and doing within service design and delivery.

If you like it I would be most grateful if you would thumbs it up on Medium and/or LinkedIn.

SDN Conference 2015 impressions

I was lucky to attend the recent SDN Global Service Design Conference. The last time I attended this conference was in Paris in 2011. There were 600 people at the conference in New York, testimony to the fact that Service Design is a growing design discipline. The presentations and workshops were of a very high quality and it was often challenging to …

Designing for Impact talk

A talk I recently gave at Social Design Sydney discussing my work with NSW Family and Community Services and designing for IMPACT.

Using Co-design within the FACS ChildStory program

The article below was published on the Safe Home for Life ChildStory blog. I worked on this program as a service designer on contract from November 2014 – May 2015. The program was aimed at designing online services to improve the experiences of children, families, NGOs and workers involved in the NSW child protection system.

As part of this …

Codesign capability building at FACS

I have recently been conducting some co-design programs with a regional NSW Family and Community Services agency. The programs are designed to build co-design capability amongst public sector employees, build relationship with their clients, and improve service delivery.

This workshop was conducted over three days and participants were taught some design research/co-design methods.

ADHC Co-design Workshop April 2015 from sticky design studio on Vimeo.

If …

Latest article: Humanizing innovation through customer-centricity

Humanizing innovation through customer-centricity for MISC Magazine | The Human Experience Issue, September 2014

My new article for MISC Magazine, about supporting customer-centricity and human-centred innovation within organisations through providing research driven rich visual artefacts that invoke empathy and customer-centric thinking and decision making by broad organisational members.



Humanizing Innovation Through Customer-Centricity

For CEOs all over the globe, …

Design-led innovation in health care

I came across interesting video about supporting innovation w design in health care by Lorna Ross, Director of Design at the Mayo clinic.

It relates to some of the ideas I explored in my Masters thesis.
I will be writing more about this soon : )

The points I found most interesting were:

Design is fundamentally aspirational
Systems, behaviour and artefacts are linked. Artefacts (such as technology) influence systems and behaviours.
So design affects systems and …

Designing for Wellbeing event

Social Design Sydney event held: Wednesday, July 23rd, 2014
Speakers & videos
Dominic Campbell is a digital government specialist and social innovator. He established FutureGov in the UK in 2008 and has co-founded several start-ups such as Patchwork a collaboration tool for multi-agency working, currently focused on children and families intervention, Casserole a peer to peer meals on wheels service, and …

Designing with Citizens videos

Social Design Sydney’s Designing with Citizens : Citizen-centric policy and services event was held on June 3rd.

This event consisted of conversation and Australian case studies discussing citizen involvement in the design of public policy and services at the state, local and federal government levels.
The speakers
Jane Treadwell World Bank Government Transformation Senior Consultant, owner of Jane Treadwell Consulting, and former Chief Executive Officer at DesignGov (Australian Centre for Excellence in …

Social Design talk by Doug Powell

Doug Powell has a long history of doing “good” design work.

He was former president of the AIGA, involved in setting up the Design for Good framework amongst other things.

I watched a presentation he gave to students at MICA Social Design and have noted down some of the points I found interesting. http://vimeo.com/88416645

1. Designers have EMPATHY. They make things for other people and are naturally empathetic. This is a valuable …

Social innovation / HCD / service design resources

Curious about applying design thinking methods to solve a tricky problem?

Some really great design tool-kits have come across my radar.
Check out the list below. Perhaps you have a problem you can apply them to.

Feel free to leave a comment about these or if you use any others which are useful?

The Social Design Methods menu – Lucy Kimbell & Joe Julier
Check out Lucy’s blog for more social …

Technology assisted health behaviour change

I recently did some research for a project which aims to facilitate health-related behaviour change using technology.

Some of this research is summarised below.

1. BJ Fogg’s model

In order to build persuasive technology, people need to be encouraged to change their behaviours. The BJ Fogg model was developed in 2009 to understand …

Designing With Citizens Event

Citizen-centric Public Policy & Services
Join us for some conversation and Australian case studies discussing citizen involvement in the design of public policy and services at the state, local and federal government levels.

Date: June 3rd, 2014
Time: 6:15pm
Place: College of Fine Arts, UNSW Greens Rd Paddington NSW Australia

http://socialdesignsydney.com for more information

Researching value with Jobs To Be Done

Understanding value is critical for innovation and new/improved products & services
Clay Christenson has a very useful tool for considering value – Jobs To be Done.

We hire products and services to do things for us.
By thinking about the jobs that we seek assistance to do can helps to understand the value that products/services supply, helping us to improve them. Thinking about jobs, considers human needs, and cuts across demographic …

Case-study : designing a mobile health tool for CVD patients

This is from a project I recently working on. We used a human-centred design process to deliver journey maps, personas and wire-frames for a mobile tool to help cardio-vascular disease patients and those at risk change their behaviour.

Next Desiging With Sydney Event

Join us for the second Designing With Sydney event as part of the Change Makers Festival.

November 5th at 6:15pm – 8pm at the College of Fine Arts UNSW, Paddington Sydney

Design is not all about making things.
Design assists to solve wicked and complex probelms and is being utilised to facilitate social outcomes globally.

The growing ageing population is a very important issue globally and also presents a real …

Designing With Sydney : Introduction to Social Design Evening

In August I organised an event for the Sydney Design Festival called Introduction to Social Design Evening. It consisted of a series of case-studies about social design projects by Sydney practitioners.

Tasman Munro  shares his experiences co-designing with inmates and staff in NSW Corrective Services.

Centre for Social Impact fellow Social Designer Ingrid Burkett shared some insights about working with marginalised Australian communities  in the ‘rust belt’.

Alex …

Participatory Decision Making by Citizens

This video shows a participatory decision making process where citizens help decide how their city budget is spent using a game in San Jose, USA.

The Politics of Fashion

Hey Hey (Swedish for Hi)!

I write this post from an airport in Gotenburg in Sweden where I have just spent the last few days at a conference called Crafting the Future held by the European Academy of Design. Here I learnt a lot about the topic of sustainability and fashion from academics Dr. Kate Fletcher and Professor Simonetta Carbonaro from …

Design Pioneer: Patricia Moore – Mother of Universal Design

Patricia (Pattie) Moore is a pioneering female designer, gerontologist (social scientist of the aging), author, educator and design thought leader. Pattie has been named by ID magazine as one of the 40 Most Socially Conscious Designers in the world. She is one of my personal design heroes. In 2000 she was selected by a consortium of news editors and organizations as one …

Image Post

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  • Posted: March 6, 2013
  • Tags: General
  • Comments: 0

Design, Frameworks and the Service Organisation

I had an article published in the DMI Review recently about the importance of using frameworks within complex design projects.

The paper is related to the work I have been doing for my masters thesis. It’s a practice-based research project about my use of artefacts within a commercial human centred design project.

The article is called : Reflecting on …

Delivering Simplicity: Organizational Contexts and Service Design

I recently had an article published in the Fall issue of  MISC Magazine | The Simplicity Issue called
Delivering Simplicity: Organizational Contexts and Service Design

My article is on page 52 and can be viewed as a PDF

There are some good articles in the magazine which you can read online or …

Design Artefacts & Innovation

Here is a copy of an essay I recently write for a publication.

Scaffolding Innovation Through Design Artefacts

This short essay will reflect learnings from a case-study I am working on as part of my masters research. My thesis constitutes a practice-based research project about a specific human-centered design project for a large company which I worked on as an independent consultant. My research seeks to explore the potential for design artefacts …

Talk by Charles Leadbeater for GovCampNSW

I saw Charles Leadbeater  author of We think – The Power of Mass Creativity speak recently about innovation in the public sector as part of the GovCampNSW initiative.

I thought I would share a few of the notes I took at his talk:

> creativity comes from communities that share a cause i.e. passionate communities that both share and compete creating better ideas together.

> creativity is about combining things in …

My latest case-study

I am very excited to be finishing my contract today and devoting some time to writing up a case study about my latest project for my masters thesis.

I delivered my final deliverables and a presentation to a national audience via video conferencing last week at work. It seems that these were extremely well received by the organisation. This positive reception was good for …

Reflections on a Co-Design Work-shop

As part of a recent work assignment I was asked to do some contextual enquiry (interviews with stake-holders with-in their work environments) and was able to talk my client into letting me run some group co-design workshops instead.

The project was to produce a high level design for an online portal for financial planners to manage their policies by a large financial organization.

I spent a few days in Victoria traveling around …

  • Posted: March 1, 2012
  • Tags: co-design
  • Comments: 0

Service Design Workshop with Marc Stickdorn @UNSW

I feel very fortunate about attending a 3 day workshop with Marc Stickdorn co-author of  This is Service Design Thinking over the last few days. It was organised by UNSW and consisted of a really interesting mix of people from diverse backgrounds including students, academics, professionals and UX/Service Design practitioners.
A note to the Service Design Community
Marc thinks that we need to share more in Australia! He thinks we …

Human Centred Design, Co-design and Government

Below you will find a talk I gave at a recent conference/bar camp at http://govcampnsw.info

It explains what co-design and human centred design is and shows some examples of how it has been used to shape public services in the UK.

Reflecting on Steve Jobs & Apple’s Approach to User Experience

(An article I recently wrote for the Objective Digital blog)

It was sad news that Steve Jobs lost his fight with Pancreatic Cancer last week. We wanted to take this opportunity to reflect on some of the things that Jobs (and Apple) brought to usability and customer experience.

It is widely agreed that Steve Jobs designed “insanely great products”, many of which have revolutionised the way in which we interact with technology …

SDN Conference Paris Notes 2011

I was fortunate to attend the Service Design Network conference  in Paris last month.
You can view the talks at this URL: http://www.service-design-network.org/content/media-1

Whilst many of the talks were excellent, below are a few brief notes about my three favourites which you should check out.

I would highly recommend the talk by Craig La Rosa from Contiunuum. Craig shared a case-study he was involved with for Holiday Inn. It was an …

Google Think

Seems like Google have started a new channel for “Business in Bites”

Good idea but I wonder whether the signal to noise ratio is going to make it worth-while?
TED is excellent. TED is curated.

Gamestorming and Design Thinking

A friend just sent me a great video about Game-Storming i.e. brainstorming using games.

I highly recommend the book it mentions: Gamestorming: A playbook for innovators, rulebreakers and changemakers. I have had some great results using techniques from this book in workshops on a wide variety of topics. (There is also a lot of academic literature about these techniques by Eva Brandt and an article on Boxes and Arrows.)

As the …

UPA UK User Experience for Social Change event

I am having a great time in London connecting with people who are working in the social innovation space.

I was lucky to attend a great event put on by the UPA about UX for social change.

There was a diverse set of speakers who gave presentations at this event. Below you can find some notes.

Speaker 1: Dan Lockton from Brunel University

Dan authored a cardset as tools for interaction designers called: …

Design PHD Conference at Lancaster University

I am very excited to be attending the 2011 Design PHD Conference at the Imagingation Lancaster Lab at Lancaster University next month.

The Imagination lab are doing some really interesting work in the areas of

Democratising Innovation (i.e Von Hippel’s book – free download!)
Design for Sustainability
Design Futures
Design Management
Service Design

I have been particularly interested in the …

About Co-design

Expanding upon a post on my UX Think blog about the initiative by EU governments to encourage design driven innovation within the EU, I found some videos explaining what co-design is from UK service design agencies Think Public and Engine. This last post had many examples of this drive within UK and both these videos discuss Service Design work they have done for the …

  • Posted: May 15, 2011
  • Tags: co-design
  • Comments: 0

Hello world!

Welcome to my new blog!
My name is Jax Wechsler and I passionately want to utilise my educational and professional experience to help create positive change in the world.

I have worked in online for over ten years and these days work as a user experience designer.
I have also been undertaking a masters by research over the …


I love this video….so cute and really captures what UX design is about.


  • Posted: April 13, 2011
  • Tags: design
  • Comments: 0

Activity Theory: the value of frameworks

Last year I undertook a compulsory unit at uni in qualitative research methodology.It got me thinking about the research we do to inform the design of applications we develop and the value of using a framework for research.

I learned about how we all bring assumptions to our research as a consequence of our perspectives and how no qualitative research can never ever be truly objective, …

Experience / Design Principles

What are they?
Design principles (also called experience attributes) describe the experience core values of a product or a service. They can be visually oriented objectives that describe the personality the product should have.

They should be written in a short and memorable way. As a designer you should know them by heart while doing a project. Good design principles are cross-feature but specific. Therefore we should always try harder than ‘Easy-to-use’. …

The value of digital brand experiences

Report from Avenue Razorfish illustrating the value of well designed and executed digital experiences.

Experience is the brand!

Co-design Workshop Method

I have been attending PDC 2010 the last few days i.e. a conference about participatory design in Sydney.

It has been very interesting so far…both the lectures as well as the hall way conversations between a well represented international audience.

I wanted to post about a workshop I did about innovative participatory design practices held by Peter Dalsgaard and Kim Halskov from Aarhus University in Denmark.

Within this workshop, we did …

Using Scenarios

Some thinking about scenarios….
It takes a thousand voices to tell a single story
– Native American saying, tribe unknown
A scenario is a description of a persona using a product to achieve a goal, they describe an instance of use…in context.

Scenarios are usually narratives that tell a story describing one or more tasks in a specific environmental situation.

For the design of services and systems we can use scenarios to understand and communicate …

Operationalising In-house Usability Testing

I spent some time contracting this year at a large organisation as part of an internal experience architecture team. One of my tasks was to operationalise usability testing within the online team who were responsible for the design and development of both online and mobile sites and apps.

In the past I have done a fair amount of usability consultancy for large organisations as an external consultant. Ahhh the joy of …

About Co-design

Expanding upon my last post about the initiative by EU governments to encourage design driven innovation within the EU, I found some videos explaining what co-design is from UK service design agencies Think Public and Engine. This last post had many examples of this drive within UK and both these videos discuss Service Design work they have done for the UK government.

This first one from Think Public

EU pushes design led innovation

I recently spotted a report done by the commissions of the European communities called “Design as a driver of user-centered innovation
“The working hypothesis of this document is that design is a driver and tool for user-centred and sustainable innovation and differentiation, complementary to technological R&D, and that increased use of design could increase European competitiveness. The objective of the document is to provide an analysis on the importance and potential of …

Design quotes

I have been working on a short animation about Design Thinking with a friend and have collected some quotes about design from a variety of sources…. Some food for thought.


Design is defined as both a verb and a noun, it refers to both a thing and an activity.

It comes from the Latin word ‘designare’  which means “mark out, …

  • Posted: November 14, 2010
  • Tags: design
  • Comments: 0

Thinking About Participatory Design Research : Part 1

Participatory Design (PD) has it’s beginnings in Scandinavia in the 70’s where there was a movement by academics and trade unionists to involve users in the design of the applications that were being designed to assist their work. It aimed to prevent workers from being dis-empowered by the tools and computer technologies imposed on them by their employers. PD provided a way to collaboratively develop technology engaging people in the …

A stab at design thinking

I recently reviewed an interesting presentation called “Design Thinking is Killing Creativity“. Whilst I feel that the author was trying to generate an audience through being controversial, it does echo a common sentiment amongst the design community that ‘design thinking‘ is fundamentally flawed with it’s assertion that everyone is a designer.

It reminded me of some presentations that I recently saw at the UX Australia 2010 conference

Value of User Experience Design

Excellent presentation about the value of user experience design and at what points it should be brought into the process. I have just sent it to some internal stakeholders from work who have project management responsibilities.

If we are to provide better experience for our customers….education is key.

Designing Experience

Thought provoking article from iA (creators of the webtrends maps) called “Can experience be designed”.

Some exerpts from the article I liked:
“Experience design is not a remedy that turns products into miracles that everybody likes. It will help you speaking more efficiently to your target group. To that end products needs to be simplified. The simpler the product the more character it has, the more likely it …

Usability is about context

Great preso acknowledging the important of CONTEXT to usability and the inter-dependencies between online services and different devices….the web is everywhere and we need to design with this in mind. And when designing we can not for one moment forget to consider the who? and the where? And not forgetting the social context of use as well as how that device may interact/interface with other devices out in the real …

Apple design process

There is an article from Business Week: Apple’s design process about a presentation given at SXSW by Michael Lopp, senior engineering manage from Apple about their internal design process.

I liked the idea about paired meetings where each week they have 2 meetings.
– One is a free for all – a meeting to innovate with no constraints….totally blue sky. (FORM)

– The 2nd is a meeting that is more structured …

Usability Presentation

Usability – what is it and why is it important?

Presentation about usability and why it’s important.

I have been doing  fair amount of usability and interaction design work lately…

Get in touch if you need some help with sorting out the usability of your site 🙂

  • Posted: January 7, 2010
  • Tags: usability
  • Comments: 0

Designing experience for competitive advantage

In 1998, Pine and Gilmore in the Harvard Business Review wrote an article called “Welcome to the experience economy” where they explain that companies need to shift focus from the provision of merely goods and services to the provision of consumers with experiences. They later wrote a book about the subject called:“The experience economy: work is theatre & every business a stage”. They describe experiences as distinct, …

Thinking about UXD models + design artifacts

Jesse James Garrett postulated a model/schema (fig. 1) for understanding user experience design in his book the Elements of User Experience Design in 2003. He also co- founded a leading user experience design agency called Adaptive Path. The model Garrett uses posits that there are five layers to UX design that have varying levels of abstraction and uses this model to discuss user experience design …

What is User Experience Design?

I am undertaking a masters by research in user experience design (IT/HCI) looking at the role design artifacts can play within UXD.
(Hence my infrequent blogging these days.)

Here is a little presentation I prepared for one of my research preparation classes.
Please leave me a comment if you like it.


Ponderings on design research data

I was having a chat with my lead designer at work today.
We recently conducted some user testing with sample users testing three alternative look and feels for a new web service we are building for a client.
These tests were done online via a questionnaire.

Whilst we constructed a report of this data for the client, I gave both the report as well as the raw data to the designer for her …

User Experience, Design and Research

I have been doing a lot of reading lately for my university literature review and have been thinking a lot about the relationship between user experience, design and research.

These are some rough notes which are influencing my current, and continually evolving thinking on this topic.
As my paper gets written, I will share more of my thoughts about these topics….

Some factors informing my current thinking about this topic include:

– Experience by …

Interaction design and the purple cow

This video below talks about why interaction design matters.
It is aimed at marketers….

Marketing is about people’s relationship to products.
Marketing gets people to purchase products…

But what happens after the purchase has been made and the person interacts with the product?

Interaction design (and designing for user experience) affects the relationship a person has POST – purchase.

It’s essential for customer advocacy and creating buzz, and …

  • Posted: September 10, 2009
  • Tags: marketing
  • Comments: 0

User Stories – strategic value?

I recently read a fantastic post by Penny Hagen and Michelle Gilmore about utilising user stories as a strategic design tool.

I currently work for a small digital consultancy within a not-for-profit organisation called the Inspire Foundation. As mentioned within the post, we have had the opportunity to work with Penny on some of our projects as well as assisting us with defining our evolving methodology.

We use …

Schematic: Importance of User Experience

Great schematic illustrating the importance of user experience design by http://experiencedynamics.blogs.com

Review an analysis of this poster

The Agile Manifesto

Manifesto for Agile Software Development

We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

That is, while there is value in the items on the right, we value the items on the left more.

SRC: …

Designers as Psychologists

I love this presentation by Joshua Porter called Designing with Psychology in Mind.
It is very clever and well put together.

I love the idea that designers are in the business of changing behaviour as are psychologists so we as designers may need to add another skill to our arsenal, that of psychologist.

Also the need to consider human …

Marketing and User Centered Thinking

Excellent presentation by TBWA which discusses their approach to marketing and advertising, “an approach that shifts communication from brand-centric to audience-centric thinking”.

I have become very interested in user-centered design practices and strongly believe that humans need to be at the center of all marketing and all new product and service design and delivery. It’s seriously the way forward and I firmly believe that organisations that incorporate user-centered …

Emotional Design

TED talk by Don Norman, the author of ‘Emotional Design’ presents about making people through design. He looks at the three emotional cues that good design needs to address in order to be successful.

Patrick Lynch summarizes Normans thinking here.

“Why attractive things work better
In psychology, emotional reactions to stimuli are called affective responses. Affective responses happen very fast, and are governed in an automatic, unconscious …

  • Posted: June 25, 2009
  • Tags: design
  • Comments: 0

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